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| Photo Credit: Ron |
When
Samsung came up with bigger screen phone, Apple immediately defended their
stance on smaller screen. In fact, Steve Jobs, then CEO of Apple said on Apple developers’
conference that they never produce any headphone which the customers unable to
reach any corner of the device by customers thumb when they use it in one hand.
Not
more than 4 years, today Apple has introduced 5.5 inch iPhone 6. Apple also
came up with iWatch as an extension to Apple family. Again, Samsung introduced
its first Samsung watch 2 years back, and Nike, Navman introduced similar sort
of "Health conscious" product years back.
It's worth noting that Apple is years behind
Samsung in offering larger screen sizes, something that may explain the
company's lagging sales numbers, compared with Android devices, many of which
have larger screens. So why does Apple seem to be so far behind the curve?
Part
of the answer, of course, is that Apple only really launches one phone a year
most years. Last year, it was the iPhone 5S, which was physically little
different from the previous iPhone 5. It's hard to keep up with the light-speed
changes in the phone industry when it takes a company a year to make a
substantive change.
Apple's
arch-rival Samsung, on the other hand, seems to have an inexhaustible supply of
new phone types and launches them to fill any conceivable, and some
inconceivable product niches.
But
it could also be due to Apple's established culture of doing only what the
company believes it needs to do, regardless of what customers may indicate what
they want. The concept of limiting customer input into the design of Apple
products was part of the legacy of Steve Jobs, who fostered the idea that Apple
knew best.
